Promoting SOUTH AFRICAN TOURISM in the India Roadshow 2023

South African Tourism Board is taking part in SATTE 2023 for the third year in a row. The tourism board is gearing up to promote South African provinces, and unique experiences, and unveil its plans for the year as it begins a landmark year and celebrates 30 years of bilateral relations with India. On the 9th and 10th of February, the board will also host closed-door trade and corporate events. The briefings will be followed by an interactive consumer event showcasing the sights, sounds, and taste of South Africa at DLF Avenue, Saket, New Delhi on the 11th and 12th of February, led by Neliswa Nkani, Hub Head – Middle East, India, and South East Asia, and a few key executives and board members from South African Tourism.

South African Tourism will work with 20 prominent South African exhibitors to present unique and innovative destination offerings to Indian trade partners. Sun International, Glamping Adventures, Mbombela Experience, and Kwantu Private Game Reserve are among the suppliers. Their services include exceptional stay amenities, luxury experiences, unusual activities, cutting-edge MICE infrastructure, adventure, wildlife, and culinary activities.

Former Masterchef South Africa contestants Chef Siphokazi Mdlankomo and Chef Abigail Mbalo will be in attendance to oversee the execution of authentic South African delicacies and tasting menus at the trade, corporate, and consumer events In addition, from February 3rd to February 9th, the Master Chefs will collaborate with Crowne Plaza Greater Noida to host a ‘South African Food Festival,’ serving authentic, indigenous dishes.

In keeping with its ongoing recovery efforts, the board will hold it’s Annual ‘India Roadshow 2023‘ in key markets such as Kolkata, Chennai, Hyderabad, and Mumbai between February 13th and 16th. Following the pandemic, India has risen to become South Africa’s sixth-largest international tourist market. Such fruitful collaborations in India with trade associations and tour operators attest to the tourism board’s ongoing efforts to revitalize the country’s tourism industry.

Concerning the affiliation “2022 has been a great year for us at South African Tourism as we continued to welcome Indian travelers who were eager to explore the length and breadth of South Africa,” said Neliswa Nkani, Hub Head – Middle East, India, and South East Asia, South African Tourism. We outlined a strategic roadmap at the start of this year, which helped us achieve a 64% year-on-year increase in Indian arrivals to South Africa. The response has been extremely moving, and we are eager to build on this recovery momentum by diversifying our promotion of South Africa and appealing to the core interests of Indian travelers.

“As South Africa and India celebrate 30 years of bilateral relations this year, we intend to start a number of consumer and commercial activations honoring our common history, culture, and feelings. Along with SATTE 2023, we will launch our campaign with roadshows in significant Indian cities, followed by marketing campaigns spaced throughout the year to draw potential travelers. I am convinced that our efforts will result in associations between South African exhibitors and international Indian purchasers that will be advantageous to both parties,” Neliswa Nkani concluded.

By luring more than 33,900 Indian tourists to South Africa last year, the country was able to surpass its annual targets. Given that Indian tourists are the biggest foreign consumers of adventure in South Africa, India has significant development potential with improved accessibility and flight alternatives. Several airlines, including Emirates, Qatar Airways, Ethiopian Airlines, Kenya Airways, and Air Seychelles, currently offer stopover flights between India and South Africa.